Magic Alley was founded many years ago. At it’s creation, it was a small magical shop containing quirky curiosities and magical wares. In the years since, Magic Alley has grown into the fantastical emporium we have today, packed to the rafters with authentic Wicca tools and ingredients, historically inspired stationary, books, vintage toys and much more! Welcome to our new online store, where you can experience the magic of our Emporium from the comfort of your home.